The Ebby Halliday Companies, long an innovator in the adoption of forward-thinking technology, recently rolled out its latest company-wide technology tool, EHC Design Studio.
“EHC Design Studio is an online design and publishing tool that enables all of our agents to edit, customize and publish digital, print and social media graphics easily and within minutes,” says Travis Mathews, Vice President of Operations for the Ebby Halliday Companies, which includes real estate brands Ebby Halliday Realtors, Dave Perry-Miller Real Estate and Williams Trew, as well as in-house mortgage, insurance and title brands.
“EHC Design Studio was built with our core technology mission in mind – simple and easy to use,” adds Mathews. “Just as we did last year with EHC Mobile Apps, EHC Email Marketing and ART – short for Agent Resources and Technology – the rollout of EHC Design Studio is being carefully managed and supported.”
Ebby Halliday Companies agents are now able to easily edit text and photos in sophisticated marketing templates in a matter of minutes. They may choose from hundreds of Ebby Halliday Realtors, Dave Perry-Miller Real Estate and Williams Trew-branded templates. In addition to the ability to quickly edit and customize marketing collateral, EHC Design Studio provides agents with the ability to seamlessly import MLS property data into their designs, professionally print and distribute materials and utilize the EHC Design Studio mobile app for on-the-go design capabilities.
“To be clear, our incredible team of designers are still here to support all of our agents, but with EHC Design Studio our agents have instant access to a library of content that represents the most commonly requested items from our design team,” says Steve Smith, Vice President of Marketing for the Ebby Halliday Companies. “Our brands are a competitive advantage and with EHC Design Studio our agents stand apart from the crowd with hundreds of sophisticated template designs, including social media posts, Facebook banners, LinkedIn content, Instagram Stories, postcards, brochures, flyers, booklets, door hangers and much, much more.”
As part of the rollout of the new EHC Design Studio, Ebby Halliday Companies agents and staff are benefitting from multiple training opportunities. “I am very excited to get this extraordinary new tool into our agents’ hands,” says Mathews. “It is a fantastic addition to the toolkit that differentiates the Ebby Halliday Companies and another reason why EHC is the place to grow a residential real estate career.”
Throughout 2022, the Ebby Halliday Companies are celebrating 77 years of serving clients’ residential real estate needs. It all began in 1945, when one bold woman parlayed her wisdom, generosity, business acumen and endurance into what is today one of America’s most admired real estate services companies. The legacy of Ebby Halliday is now amplified by the company’s affiliation with HomeServices of America, a Berkshire Hathaway affiliate and the country’s No. 1 residential real estate company. To learn more, visit williamstrew.com.